Local SEO
Google Business Profile Checklist for Taxi Companies
Your Google Business Profile is often the very first impression a potential rider has of your company. Here's the exact checklist we run through on every new client audit.
Profile Basics
Claim and verify your profile, choose the most accurate primary category ("Taxi Service," "Airport Shuttle Service," etc.), add secondary categories, and ensure your business name matches your legal signage exactly — no keyword stuffing.
Service Areas & Hours
List every city or neighborhood you actually serve, set accurate hours (including 24/7 if applicable), and keep holiday hours updated — Google penalizes stale or inaccurate information.
Photos & Visual Content
Upload real photos of your actual vehicles, drivers and branding — profiles with 10+ genuine photos receive significantly more clicks and direction requests than those with stock or no imagery.
Reviews & Q&A
Maintain a steady, ongoing flow of new reviews, respond to every single one, and proactively seed the Q&A section with common questions (pricing, luggage capacity, airport pickup process).
Posts & Products
Use Google Posts to share promotions, service updates and seasonal offers. Active profiles that post regularly are treated more favorably by Google's local algorithm than dormant ones.
Messaging & Booking Links
Enable direct messaging and link a booking URL directly to your Google Business Profile — reducing the steps between a search and a completed booking.
