Conversion
The Landing Page Checklist for Airport Transfer Ads
Even a well-targeted Google Ads campaign underperforms if it sends traffic to a page that isn't built to convert. Here's the 12-point checklist we run every airport transfer landing page through before launch.
Above the Fold
1. Clear headline matching the ad's promise • 2. Fixed or estimated price visible immediately • 3. One primary call-to-action button • 4. Trust badges (licensed, insured, reviews) visible without scrolling.
Booking Flow
5. Minimal required fields (pickup, drop-off, date/time, contact) • 6. Real-time price estimate before final submission • 7. Mobile-optimized form inputs (date pickers, number pads).
Trust & Proof
8. Genuine customer reviews with names/photos • 9. Flight delay monitoring or cancellation policy stated clearly • 10. Real vehicle photos, not generic stock images.
Technical Performance
11. Page loads in under 3 seconds on mobile • 12. No navigation menu distracting from the single conversion goal — landing pages should have one job.
